NO COLOR ADDED: Gold Medal Unbleached Flour has no added color for baking breads and cakesUNBLEACHED FLOUR: Ready-to-use flour that can be used for any recipe that simply calls for flourBAKING INGREDIENT: This unbleached flour is especially ideal as a bread flour or a cake flourPANTRY PERFECT: Stock your pantry with Gold Medal Unbleached All Purpose Flour for all your last-minute baking needsPREMIUM QUALITY: Gold Medal has been making quality flour for over 135 years