PLANT POWER, MEETS PERFORMANCE: Our plant-based detergent (67% bio-based ingredients) can handle even the most stubborn stains: coffee, wine, spaghetti sauce, you know, the classics. Plants for the win! (Enough for 72 loads of laundry)FREE FROM DYES AND BRIGHTENERS: We provide a deep clean without the use of dyes and brighteners. We do the dirty work in a cleaner wayHARNESSING NATURE’S GENTLENESS: Our formula is hardworking, but it’s also sensitive, hypoallergenic, and dermatologist testedDOWN-TO-EARTH SCENTS: Think blooming jasmine and wild lavender. A more relaxing laundry day awaitsMORE TO LOVE: Formulated for all water temperatures, including cold. Works with regular washers, high-efficacy (HE) washers, and even for hand washingELEVATE YOUR CLEAN: Now you have a choice without compromise in performance