TRAPS 2X MORE CONTAMINANTS: The BritaPlus high density water filter traps twice as many contaminants as the Brita Standard Filter; packaging may varyGREAT TASTE, LESS WASTE: This replacement filter improves water taste and odor by reducing chlorine, so you can get great tasting filtered water without the waste of single use plastic bottlesFROM THE BRAND: Put your trust in a filter from the number one brand in water filtration; for at home or on the go, Brita delivers great tasting filtered waterCHANGE EVERY 2 MONTHS: Approximate timing based on 40 gallon filter life and average family usage of 11 glasses per day; works in all Brita systems except StreamDITCH PLASTIC BOTTLES FOR GOOD: Just one Brita filter can replace up to 300 plastic bottles; that makes 1,800 bottles replaced per year when you switch to Brita